Marketing
Practice 2009 has powerful tools that allow you to market to prospective patients and evaluate your marketing activities.
|
 |
Analyze the percentage of patients returning for recurring procedures and your retention rate.
|
|
Improve retention by identifying and merging patients in a mass mailing group to remind them to return for another procedure.
|
| |
Make strategic decisions on advertising dollars based on prospect-to-patient conversion rates and revenue to expense graphs for each referral source.
|
|
Optimize marketing dollars by tracking the return on advertising, referral sources and cost.
|
|
Identify common procedures between you and referring physicians in order to maximize the number of patients referred to you.
|
|
Track your marketing productivity as a pop-up every day when you log into Practice 2009.
|
|
|
View the number of prospects/patients, conversion rates and revenue/cost brought in by each referral source, procedure, patient coordinator, and date.
|
|
 |