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Designed Specifically for Ophthalmology
NexTech Marketing Software for Ophthalmology Practice Management features complete integration with our certified Ophthalmology EMR (electronic medical record) and Ophthalmology practice management software.
- Make advertising decisions based on your return on investment
- Maximize conversion ratios of prospects to patients
- Increase patient retention and revenue by mass emailing patients who have not returned for any recurring procedures
Additional features:
- Analyze the percentage of patients returning for recurring procedures and your retention rate
- Improve retention by identifying and merging patients in a mass mailing group to remind them to return for another procedure
- Make strategic decisions on advertising dollars based on prospect-to-patient conversion rates and revenue to expense graphs for each referral source
- Optimize marketing dollars by tracking the return on advertising, referral sources and cost
- Identify common procedures between you and referring physicians in order to maximize the number of patients referred to you
- Track your marketing productivity as a pop-up every day when you log into Practice 2011
- View the number of prospects/patients, conversion rates and revenue/cost brought in by each referral source, procedure, patient coordinator, and date
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