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We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.

Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

Each year, the Centers for Medicare and Medicaid Services (CMS) updates the criteria of the Merit-Based Incentive Payment System (MIPS). Here’s what your specialty medical practice needs to know to increase your reimbursement and avoid thousands of dollars in penalties in 2024.

Need a little extra juice to help power your practice toward a strong finish to the year? Then don't miss Nextech's fall product previews this September! They're like a digital energy drink for your practice that will showcase how our latest feature updates will help your team work faster and more efficiently than ever.

As a plastic surgeon, you’re aware of how the right tools can make or break a patient’s treatment. The tools that come to mind first are probably surgical instruments, but your administrative tools can impact patient care too. Because of this, many practices are switching to a new plastic surgery EHR.