"When Enrique Rangel first entered the world of aesthetic lead management, he was shocked to discover that practices were waiting an average of nine and a half hours to follow up on their leads. Maybe that doesn't sound egregious at first — after all, plastic surgeons and medspas can get pretty busy. But considering that many other industries respond to their leads within minutes, the need for an aesthetic-focused lead management system that could help optimize and organize follow up and increase conversion rates became immediately apparent. In this episode of the Technology of Beauty, Enrique tells the story of how MyMedLeads grew from a back-of-the-napkin idea to an industry-leading platform that was recently acquired by Nextech Systems,"
Payment policies for aesthetic services are more akin to booking a luxury cruise than buying a car. You can’t repossess a facelift, so it only makes sense to require payment in advance and to charge a substantial booking fee. The business of medical aesthetics may seem straightforward—you provide a service, the patient pays a fee—but the reality of patient billing is more complicated.