"Relying on word-of-mouth to cultivate awareness is not enough to establish and build reputation among potential patients in today’s competitive healthcare marketplace. Patients are using various means to shop for and select their care providers, and it is helpful to have a marketing program that connects with people as they consider options. Since marketing traditionally has not been a priority for healthcare organizations, an ASC might not know where to begin as it looks to cost-effectively generate interest without overburdening staff." Learn what 3 tips Nextech Senior Professional Services Director, Robin Ntoh, thinks you should consider when creating a marketing program. Read the article here in ASC Focus!
While healthcare may not be an industry that is known for being at the forefront of digital transformation technologies, data analytics is an area in which these organizations especially tend to struggle. They often lack strategies to apply technology toward making better decisions. This article outlines a number of easily implemented strategies that can enable healthcare entities to begin leveraging their data.