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"Most dermatology practice managers already have a full plate of daily tasks, such as overseeing scheduling, patient registration, billing and collections functions. While these responsibilities alone are enough to make for a hectic week, many practice managers are now being asked to assume the additional responsibility of logistics for their organizations’ marketing programs."

"Relying on word-of-mouth to cultivate awareness is not enough to establish and build reputation among potential patients in today’s competitive healthcare marketplace. Patients are using various means to shop for and select their care providers, and it is helpful to have a marketing program that connects with people as they consider options. Since marketing traditionally has not been a priority for healthcare organizations, an ASC might not know where to begin as it looks to cost-effectively generate interest without overburdening staff." Learn what 3 tips Nextech Senior Professional Services Director, Robin Ntoh, thinks you should consider when creating a marketing program. Read the article here in ASC Focus!

There are many benefits to effectively marketing a specialty physician practice. A solid communications program can cultivate relationships, drive referrals, establish a practice’s expertise and cement the organization’s reputation in the community. Yet even when providers appreciate the value of a marketing program, they sometimes struggle with where to begin in creating one.