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Industry News

Weaving Marketing Into the Practice Management Role

"Most dermatology practice managers already have a full plate of daily tasks, such as overseeing scheduling, patient registration, billing and collections functions. While these responsibilities...

Build a Data-Driven Marketing Program

"Relying on word-of-mouth to cultivate awareness is not enough to establish and build reputation among potential patients in today’s competitive healthcare marketplace. Patients are using various...

Three Strategies for Taking Your Practice Marketing to the Next Level

There are many benefits to effectively marketing a specialty physician practice. A solid communications program can cultivate relationships, drive referrals, establish a practice’s expertise and...