The Golden Minutes: Unlocking Revenue with a Digital Menu in the Consult Room

Every practice has them — those quiet, often overlooked moments right before the consultation begins. The patient is seated. The provider isn’t in the room yet. Maybe they’re scrolling through their phone. Maybe they’re glancing around. We call these “The Golden Minutes,” and if you’re not using them intentionally, you’re leaving money on the table. 

These moments hold massive potential. 

In these minutes, patients are at peak curiosity. They’re in a treatment mindset, open to learning, discovering, and – most importantly – buying. This is where a digital consult room menu becomes a silent revenue-driver. 

Let’s walk through a hypothetical scenario. 

Ashley walks into your practice for a lip filler consult. A team member preps the consult room, logs her into the digital interface via tablet device, and opens the Kysse product page. 

Then, they walk Ashley to the room and say: 

“Hey Ashley, this is our new technology that we’ve invested in to enhance your experience with our practice. While you’re waiting, the doctor would like you to watch a short video on Kysse, check out some of our before-and-after photos, and sign in or sign up for Alle if you haven’t yet. And if you have a minute, feel free to click the back button to explore any of our other services. We’ll be with you shortly.” 

That’s it. No pushy sales pitch. No awkward waiting. Just empowered exploration. 

Here’s what happens next: 

• 60% of patients stay on the product page, learning more about the treatment they came in for.
• 40% start browsing other services they didn’t even know you offered. 

This isn’t just a menu. It’s your brand in motion. 

Imagine an Amazon-like experience where each service page includes: 

• Scrollable before-and-after photos, categorized by treatment type,
• Short-form educational videos that inform without overwhelming,
• Patient testimonials and reviews to build trust,
• And smart suggestions to cross-promote related services. 

It’s your brag book, digitized and working for you in real time. 

Why it matters: 

• Increases revenue per guest by introducing services patients didn’t come in asking for
• Maximizes the consult room — the most valuable real estate in your practice
• Educates while they wait, increasing confidence and conversion
• Modernizes the patient journey, meeting today’s expectations for instant, visual content 

But perhaps the most overlooked benefit? 

These golden minutes prepare the patient to ask more educated questions and come into the consultation more informed and inquisitive. When patients feel confident and engaged, they’re far more likely to move forward with treatment. 

More engagement → Better conversation → Higher conversion.  

The consult room doesn’t need to be quiet. It needs to be strategic because every moment matters.  

So, ask yourself: what are you doing with your golden minutes? 

TouchMD is the only digital in-practice marketing menu in the aesthetic marketplace. It allows you to curate and fine-tune a tailored interface for patients to engage with and provides real-time data to see what’s capturing attention, driving conversions, and increasing revenue per visit. 

Click here to watch a short YouTube video on how it works. 
Click here to request a live demo. 

Let’s turn passive waiting time into powerful selling time. 

The Golden Minutes Equation: 

Digital Menu + Educated Patient + Branded Experience = Higher Conversion & Greater Revenue Per Guest 

About the Author

Tyler Terry, Director, Med Spa, brings more than 13 years of experience driving tech innovation in aesthetic practices. A former partner at TouchMD, he led the company’s MedSpa expansion starting in 2017, forming key industry partnerships and guiding popular product innovations. With a track record of selling to 700+ aesthetic practices and working closely with product and development teams to meet customer needs, Tyler now leads the Nextech MedSpa initiative following TouchMD’s acquisition, continuing his mission to deliver cutting-edge solutions that transform the aesthetic space.