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Every practice has them — those quiet, often overlooked moments right before the consultation begins. The patient is seated. The provider isn’t in the room yet. Maybe they’re scrolling through their phone. Maybe they’re glancing around. We call these “The Golden Minutes,” and if you’re not using them intentionally, you’re leaving money on the table.

In the world of aesthetic treatments, it’s natural to feel a mix of excitement and hesitation. Technologies like AI simulators promise to ease nerves by predicting how you might look after a treatment. It’s an appealing idea — a digital crystal ball tailored to your face.

There was much to behold at Nextech EDGE 2025, our annual user conference. Care providers and administrators from specialty practices nationwide gathered in Orlando, Fla., to connect with each other and learn about industry trends, regulatory changes, and the latest innovations from savvy experts and peers. There also were plenty of exciting updates from Nextech about the company and its technology platform. Here are the highlights:

Specialty healthcare providers are passionate about delivering excellent patient care. However, achieving success in today's healthcare environment requires providers to balance their clinical acumen with business savvy and administrative rigor. Challenges such as complex documentation requirements, inefficient charting processes, and repetitive administrative tasks can distract from face-to-face interaction with patients.

The allure of artificial intelligence (AI) has quickly spread throughout the healthcare industry. This powerful tool carries great promise — but how can specialty practices wield it responsibly?

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience.