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Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.

It's not often that attending a party qualifies as official business research. But Nextech's product preview parties are equal parts valuable educational experience and fun timeout from the daily grind.

The med spa industry is so hot an extra long cold therapy session wouldn't cool it off.

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

This year may be coming to an end, but it's the beginning of some exciting times at Nextech — and you're invited to see what it's all about! So if you're curious about what it's like to have Nextech, don't miss our upcoming product preview parties where we showcase the latest feature enhancements to our unified EHR and practice management solution.

Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

One day, everyone is in your office for butt implants. The next, lip fillers are all the rage. Aesthetics trends change so quickly, it can be hard to keep up. And as a busy healthcare provider or office manager, you don’t have the time to discover #trending procedures on TikTok.