As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.
Plastic Surgery | culture | Aesthetics | podcast
What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life.
A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.
Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts.
Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa.
Technology & Innovation | Aesthetics
Every practice has them — those quiet, often overlooked moments right before the consultation begins. The patient is seated. The provider isn’t in the room yet. Maybe they’re scrolling through their phone. Maybe they’re glancing around. We call these “The Golden Minutes,” and if you’re not using them intentionally, you’re leaving money on the table.
Patient Engagement | MedSpa | Aesthetics
In nearly every successful med spa, the driving force behind most bookings, product sales, and treatment plans is one clear persona: the female patient. She is loyal, proactive about her appearance and health, and highly likely to refer friends or family when she has a great experience. But there’s a massive untapped opportunity just waiting to walk through your doors — and she’s the key to bringing it in, or rather, him in.
From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next.
