Latest Articles
The latest news and information regarding electronic medical records, practice management software, HIPAA, and security from Nextech.
By:
Hannah Celian
July 9th, 2025
A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.
By:
Hannah Celian
June 25th, 2025
Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts.
By:
Hannah Celian
June 11th, 2025
Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa.
Technology & Innovation | Aesthetics
By:
Tyler Terry
June 10th, 2025
Every practice has them — those quiet, often overlooked moments right before the consultation begins. The patient is seated. The provider isn’t in the room yet. Maybe they’re scrolling through their phone. Maybe they’re glancing around. We call these “The Golden Minutes,” and if you’re not using them intentionally, you’re leaving money on the table.
Patient Engagement | MedSpa | Aesthetics
By:
Tyler Terry
May 30th, 2025
In nearly every successful med spa, the driving force behind most bookings, product sales, and treatment plans is one clear persona: the female patient. She is loyal, proactive about her appearance and health, and highly likely to refer friends or family when she has a great experience. But there’s a massive untapped opportunity just waiting to walk through your doors — and she’s the key to bringing it in, or rather, him in.
By:
Hannah Celian
May 29th, 2025
From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next.
By:
Hannah Celian
May 15th, 2025
A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.
Technology & Innovation | Aesthetics | AI
By:
Tyler Terry
May 6th, 2025
In the world of aesthetic treatments, it’s natural to feel a mix of excitement and hesitation. Technologies like AI simulators promise to ease nerves by predicting how you might look after a treatment. It’s an appealing idea — a digital crystal ball tailored to your face.