Fall is upon us, and while we love seeing the foliage, going apple picking, carving pumpkins, and watching college football — Nextech has its eye on something else this coming season: future proofing your practice.
Summer is almost here and the newest features and enhancements are coming to Nextech’s suite of EHR and Practice Management solutions. Whether you’re a current client relaxing by the pool or a practice thinking about hitting the road on a new adventure, these updates are designed to put you in the driver’s seat and take the wheel of your practice.
Plastic surgery has been experiencing a rather prosperous period in recent years. This surge first began in late 2020, as online meetings and interactions brought on by the pandemic led many people to wish to have procedures that would allow them to be more photogenic for such video interactions. This sudden surge in cosmetics procedures came to be known as the “Zoom Boom” and continued well into 2021.
Lead management remains a problem area for many small to medium-sized practices. Whether due to time constraints or a lack of best practices, poor lead response times can cost a practice when it comes to gaining new patients. Consider the following statistics:
In the last week of October 2021, the U.S. Food and Drug Administration (FDA) announced a number of new actions intended to strengthen communication regarding breast implants. Additionally, these new measures are meant to help patients who are considering undergoing breast implant procedures in making informed decisions while also improving patient safety.
A year and a half ago, the COVID-19 pandemic hit the world like a ton of bricks and caused a lot of people to do some pretty weird stuff. For example, people bought up all the soap and hand sanitizer they could find (okay, that one at least made some sense, considering the situation). And then there was that whole toilet paper panic buying thing (which did not make sense).
Although having a comprehensive marketing plan is vital to attract patients to a practice, if the appointment scheduling process is clunky and/or error-prone, it can be a turn off to patients and leave a poor impression before the individual even walks through the door. Providing the optimal patient experience is a key trend among plastic surgery practices as they aim to meet the demands of rising consumerism. Here are three strategies to make sure scheduling reinforces a good reputation.
When aiming to boost and sustain patient traffic into a plastic surgery practice, the need for a strong marketing strategy is an important trend to embrace. Without a defined approach to promoting a practice, an organization can flounder, offering last-minute sales and discounts that can miss the mark. It can also under-communicate how the practice values patients and wants to partner with them to enhance their health and appearance. Here are three essential elements in an effective marketing effort: