Blog

Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart.

What do Botox, dermal fillers, and tissue lifting all have in common? They’re noninvasive procedures that can be offered by med spas and plastic surgery practices. In recent years, noninvasive procedures have become more popular and accessible. They provide patients’ and clients’ desired cosmetic results in less time, without a lengthy recovery process, and with fewer side effects.

In many healthcare specialties, common procedures aren’t “trends” and remain consistent year after year. For plastic surgery, however, popular procedures can change multiple times within a calendar year. Having a good grasp on current plastic surgery trends can help you successfully market your practice, increase your client base, and invest in the right technologies.

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. Hear John’s money-saving insights on: Advice for dealing with the complexities of insurance billing The need for strong financial controls and regular checks on your accounts How to decide whether your practice should accept insurance or focus on cash pay services How to protect your practice from risks like embezzlement and fraud Why it's crucial to stay on top of your practice's finances and plan ahead for potential challenges

Once you’ve achieved your goal of becoming a plastic surgeon, you may find yourself itching for more control over your career.

According to IBISWorld, there are more than 11,000 plastic surgery businesses in the U.S. Business is booming — the number of cosmetic surgery procedures grew by 19% between 2019 and 2022 alone.

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.