Although having a comprehensive marketing plan is vital to attract patients to a practice, if the appointment scheduling process is clunky and/or error-prone, it can be a turn off to patients and leave a poor impression before the individual even walks through the door. Providing the optimal patient experience is a key trend among plastic surgery practices as they aim to meet the demands of rising consumerism. Here are three strategies to make sure scheduling reinforces a good reputation.
When aiming to boost and sustain patient traffic into a plastic surgery practice, the need for a strong marketing strategy is an important trend to embrace. Without a defined approach to promoting a practice, an organization can flounder, offering last-minute sales and discounts that can miss the mark. It can also under-communicate how the practice values patients and wants to partner with them to enhance their health and appearance. Here are three essential elements in an effective marketing effort:
Attracting and retaining patients is a constant priority for physicians, and plastic surgeons are no exception. Without a focused strategy for drawing patients into a practice, organizations can experience slow periods, retention problems and a lack of repeat business that can all impact revenue flow. How does this affect you?
Plastic Surgery practices, especially those focused on cosmetic procedures, understand the effect patient engagement can have on practice growth. Due to the shift in demand from reconstructive to elective treatments, which results in increased patient out-of-pocket spending, cosmetic surgery practices must ensure a positive patient experience in order to increase retention and referrals. According to a British study, a better patient experience is associated with increased engagement and clinical efficacy.
When consumers make virtually any purchase, the final choice is most often driven by price. They’ll also want quality, suitability for purpose, etc., but once those criteria are satisfied, price can determine where the purchase is made. This has not traditionally been the case with health care.
Plastic surgery physicians understand the importance of embracing technology — in the treatments and procedures they perform, and also in running their practices. Using outdated technologies can reduce their productivity, increase costs and worse yet, negatively impact the patient experience, which is the foundation of any successful plastic surgery practice.
If you're a plastic surgeon or work in a plastic surgery office, the importance of implementing the right practice management software is crucial to the success of the clinic. With a proper practice management system, plastic surgeons can quickly access pertinent data and information as well as maintain schedules and keep track of inventory all in one place. That kind of efficiency not only saves the practice a lot of time on various administrative workflows but it helps reduce stress as well.
Last month at the 2016 Annual Aesthetic Meeting, longtime Nextech client and board-certified plastic surgeon Dr. Daniel Mills was elected as the new President of the American Society for Aesthetic Plastic Surgery (ASAPS). “It is an honor to assume the role of President of The Aesthetic Society," Dr. Mills said in an ASAPS press release. "We are truly a unique organization, consisting of top-tier board-certified aesthetic plastic surgeons. I welcome the opportunity to work with our Board of Directors and specialized committees to advance our public and physician education enterprises as well as our patient safety initiatives." Dr. Mills is currently the Medical Director at Laguna Beach Rejuvenation and Wellness and performs aesthetic operations at his Laguna Beach practice, Aesthetic Plastic Surgical Institute. He has been a Nextech client since 1997.