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The dermatology market is valued at $8.9 billion. Thanks to insurance covering more procedures than ever before and the rise of teledermatology, skin care is only becoming more accessible. Throw in a greater demand for dermatology as the U.S. population ages, and many practices are poised to increase their revenue and impact.

Ever dream of starting your own dermatology practice? While owning a business is hard work, it also gives you greater control over your career.

Relying on TouchMD to connect with patients for over a decade, Dr. Joel Schlessinger tells us why he “can’t live without it,” from helping patients understand what to expect to chronicling their improvements after treatment. Recorded live with Tyler Terry at the AAD annual meeting in San Diego.

The father-son team of Dr. Joel & Dr. Daniel Schlessinger join us live at the American Academy of Dermatology annual meeting in San Diego to share insights from their innovations in dermatology and aesthetic medicine. In practice since 1993, board-certified dermatologist and cosmetic surgeon Dr. Joel Schlessinger is an industry leader in technology within dermatology, cosmetic surgery and clinical research. Raised in the office, his son Dr. Daniel Schlessinger will join the practice after completing his fellowship to continue this legacy into the future. As a longtime Nextech and TouchMD user, Dr. Joel Schlessinger shares how Nextech seamlessly unites his dermatology practice, medical spa, and skin care store. Hear how Nextech and Dr. Schlessinger evolved together over the years, from practice management to EMR and why he credits Nextech with saving his practice during the COVID-19 pandemic.

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.