What do Botox, dermal fillers, and tissue lifting all have in common? They’re noninvasive procedures that can be offered by med spas and plastic surgery practices. In recent years, noninvasive procedures have become more popular and accessible. They provide patients’ and clients’ desired cosmetic results in less time, without a lengthy recovery process, and with fewer side effects.
In a relatively short time, the med spa industry has grown into a juggernaut. Within the last three years alone, the number of med spas in the United States has doubled. While interest in med spa services has increased, so has the competition for that business. Fortunately, your med spa can stand out by compiling a medical spa services menu with the most in-demand med spa services — and the ones that are most profitable for your practice.
Patient Engagement | social media | Aesthetics | med spa
Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.
Technology & Innovation | Aesthetics | med spa
The med spa industry is so hot an extra long cold therapy session wouldn't cool it off.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.
Plastic Surgery | Patient Engagement | Dermatology | med spa
Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.
Plastic Surgery | Patient Engagement | Dermatology | med spa
Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.
