Elective Surgery physicians are often daunted with the task of competing for new patients. Because elective surgery works on an “opt-in” basis, physicians find themselves having to aggressively market to their target audience. Whether it is done through television, radio, newspaper or online, physicians must actively compete for business in an age where the Internet has made choosing a doctor as simple as online shopping. When a doctor’s marketing tactics pay off in the form of a lead, it is up to the doctor and the staff to close the loop on converting the lead into a new patient.