Blog

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience.

The success of a small healthcare practice can often be viewed through three metrics:

As a small practice, your goals might include caring for more patients and growing your business while continuing to provide the highest quality care. Your goals can be achievable with the right strategy for getting more patients in the door.

From his nearly two decades of experience helping aesthetic practices, Glen Holden from CareCredit (a Synchrony company) shares valuable insights for increasing revenue including: The best time to talk about financing with patients How to present financing as a payment option Benefits of integrating financing options like CareCredit into your practice The importance of training staff to have smooth conversations with patients about payment options

What Does Patient Engagement Mean? Patient engagement encompasses every experience, encounter, or interaction where the patient engages with your practice. In today's digital age, this often involves patients interacting with online portals, mobile apps, or digital experiences on the practice's devices. Patients may use these tools to schedule appointments, shop for products, watch informational videos, view before-and-after photos, sign consent and intake forms, and review pre- and post-treatment instructions.

Dr. Michael Edwards is a board certified plastic surgeon, a lifelong learner, a leader, and a longtime champion of patient education. For those who believe delivering the best possible consultation is the single most important factor for practice success, hear Dr. Edwards’ essential advice, including: How to truly listen to patients and not just wait to speak The first thing you should do before you invest in technology or software Why patient safety should always be a top priority The importance of including staff in training and implementation of anything new

Providing excellent healthcare improves a patient’s health today. Empowering patients to play a more active role in their own health journey while delivering quality care enhances well-being for years to come.