Blog

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience.

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. Hear John’s money-saving insights on: Advice for dealing with the complexities of insurance billing The need for strong financial controls and regular checks on your accounts How to decide whether your practice should accept insurance or focus on cash pay services How to protect your practice from risks like embezzlement and fraud Why it's crucial to stay on top of your practice's finances and plan ahead for potential challenges

From his nearly two decades of experience helping aesthetic practices, Glen Holden from CareCredit (a Synchrony company) shares valuable insights for increasing revenue including: The best time to talk about financing with patients How to present financing as a payment option Benefits of integrating financing options like CareCredit into your practice The importance of training staff to have smooth conversations with patients about payment options

Dr. Michael Edwards is a board certified plastic surgeon, a lifelong learner, a leader, and a longtime champion of patient education. For those who believe delivering the best possible consultation is the single most important factor for practice success, hear Dr. Edwards’ essential advice, including: How to truly listen to patients and not just wait to speak The first thing you should do before you invest in technology or software Why patient safety should always be a top priority The importance of including staff in training and implementation of anything new

A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry’s most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team member to stay.

The best brands don’t just keep up, they lead the way. But building a brand isn’t what you think it is. Kaeli Lindholm talks with Tyler Terry about what’s required to build a brand that truly resonates and succeeds in the ultra-competitive medical aesthetics space. Hear Kaeli’s insights on the future of the medaesthetic industry, from integrating wellness to leveraging new technologies and how she’s approaching issues that specifically impact female entrepreneurs.