Blog

The aesthetics market is blazing hot, and the competition among med spas is just as intense. Med spas are under increasing pressure to not only attract new clients but also retain existing ones.

In nearly every successful med spa, the driving force behind most bookings, product sales, and treatment plans is one clear persona: the female patient. She is loyal, proactive about her appearance and health, and highly likely to refer friends or family when she has a great experience. But there’s a massive untapped opportunity just waiting to walk through your doors — and she’s the key to bringing it in, or rather, him in.

This year’s Mental Health Awareness Month is winding down, a nationwide campaign originally launched by Mental Health America in 1949 to promote mental well-being. Today, more resources have become available in nontraditional ways, and med spas have been improving mental health without most clients realizing it.

Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process.

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.

Around 1 in 8 American adults have taken a GLP-1 drug containing semaglutide, more than a third of them for weight loss. With such high demand, med spas are looking to semaglutide injections as a valuable offer to package with aesthetic weight loss treatments.

In 2024, intravenous therapy (IV) brought in $2.1 billion in revenue in the U.S. Since the projected revenue is even higher over the next 10 years, opening an IV therapy clinic could be a lucrative endeavor. However, it's only possible to open a clinic – or add the treatment to an existing aesthetic business – if you meet certain licensing requirements.

The aesthetics industry is entering 2026 with strong momentum. Client demand remains high, innovation continues at a rapid pace, and practices are expanding services to meet evolving expectations around personalization, prevention, and holistic care. For cosmetic dermatology, plastic surgery, and med spa practices, 2026 represents a pivotal moment where clinical advancement, technology adoption, and business strategy intersect more closely than ever.