Blog

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience.

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. Hear John’s money-saving insights on: Advice for dealing with the complexities of insurance billing The need for strong financial controls and regular checks on your accounts How to decide whether your practice should accept insurance or focus on cash pay services How to protect your practice from risks like embezzlement and fraud Why it's crucial to stay on top of your practice's finances and plan ahead for potential challenges

What Does Patient Engagement Mean? Patient engagement encompasses every experience, encounter, or interaction where the patient engages with your practice. In today's digital age, this often involves patients interacting with online portals, mobile apps, or digital experiences on the practice's devices. Patients may use these tools to schedule appointments, shop for products, watch informational videos, view before-and-after photos, sign consent and intake forms, and review pre- and post-treatment instructions.

There’s never been a better time than the present to open a med spa. Valued at 18.1 billion in 2023, the industry is booming and growing quickly. However, opening a med spa isn’t an option for everyone. Med spa laws can be tricky to navigate and vary greatly between states.

Marketing trends come and go, but a robust system to attract leads never goes out of style. To grow your business, your med spa should:

Opening a med spa is a great way to deliver high-quality treatments in a relaxing environment. Given that med spa demand is expected to grow by 15.13% in the next six years, plenty of your potential customers recognize the unique benefits of med spas too.

With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning. Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime Fitness leading the nationwide expansion into medical spas. From this experience, Judy shares how to fit wellness into aesthetics and shares secrets from successful weight loss programs to help set your practice apart from competitors.