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Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process.

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.

Now that the FDA has officially declared the semaglutide shortage over, patients and prescribers across the country are back to relying on Novo Nordisk to supply the diabetes and weight-loss medication. Regulations about who can prescribe and administer semaglutide, however, continue to vary from state to state.

In 2024, intravenous therapy (IV) brought in $2.1 billion in revenue in the U.S. Since the projected revenue is even higher over the next 10 years, opening an IV therapy clinic could be a lucrative endeavor. However, it's only possible to open a clinic – or add the treatment to an existing aesthetic business – if you meet certain licensing requirements.

There’s never been a better time to start a med spa. In 2023, the industry was valued at $18.79 billion in annual revenue, and it's expected to continue growing. Opening a med spa can be a smart financial move. But it's only possible if you meet the licensure requirements to do so.

It may seem like nearly everywhere you go, a new med spa is opening. And the truth isn’t far from that perception. From 2021 to 2024, there’s been a 100% increase in the number of med spas in the U.S. But are med spas a profitable long-term endeavor or a passing fad?

Interest in aesthetic procedures, including Botox and dermal fillers, has increased 40% over the last four years. As a plastic surgery or dermatology practice or a med spa, you are well positioned to perform these procedures — so long as you understand and follow the legal requirements around who can administer Botox and dermal fillers.

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.