Unlocking the Hidden Growth Opportunity in Your Med Spa: Her Plus Him

In nearly every successful med spa, the driving force behind most bookings, product sales, and treatment plans is one clear persona: the female patient. She is loyal, proactive about her appearance and health, and highly likely to refer friends or family when she has a great experience.

The newest revenue stream in aesthetics? Men.

Across the country, aesthetic practices are starting to notice a trend: men are becoming increasingly interested in med spa services. From Botox and laser hair removal to hair restoration and body contouring, more men are warming up to the idea of investing in themselves — especially when their partner encourages them.

Let’s look at the numbers:

• If your practice were to bring in 3 more male patients per week, and each spends an average of $500, that’s: $1,500 per week → ~$6,000 per month → ~$72,000 in annual revenue.
• If you focused on attracting just 1 new male patient per day, that would result in: $500 per day → $2,500 per week → ~$10,000 per month → ~$120,000 in annual revenue.

And this doesn’t include the lifetime value of these new male patients — or the likelihood that they return for maintenance treatments, skincare products, or new procedures over time.

Women already trust you — now help her bring him in.

The smartest strategy? Leverage your existing female clientele to do the inviting for you. Here are 5 incentive ideas to spark that movement:

5 Incentive Ideas to Get Women to Bring in Their Partners

1. “Beauty & The Beard” Duo Day

Offer a limited-time discount for couples who book same-day treatments. She gets $50 off her facial or Botox, and he gets $50 off his first service. Promote it as a couples self-care day.

2. His First Time’s on You (Sort Of)

Offer women a $100 credit toward their next visit if their partner books a treatment of $250 or more. It’s a win-win — he gets introduced to the spa, she gets rewarded.

3. Bro-tox Happy Hour

Host a private event where women can bring their husbands or boyfriends for drinks, consultations, and discounted treatments. It’s low-pressure, fun, and builds comfort and curiosity.

4. Couple’s Confidence Package

Create bundled treatments for couples: wrinkle relaxers for him, a peel or facial for her. Price it attractively to encourage joint bookings and promote the benefits of looking great together.

5. “Refer-a-Him” Program

For every male patient a woman refers, give her a gift card or skincare product. Make it simple, trackable, and fun. Bonus: if the man returns for a second treatment, double her reward.

Final Thought: He’s Waiting for Her to Say It’s Okay

Many men feel unsure or intimidated by med spa services. But when the invitation comes from someone they trust — like their wife or girlfriend — it removes that hesitation.

The fastest way to increase your revenue this year may not be a new laser or a new product line — it may simply be encouraging her to bring him in.

About the Author

Tyler Terry, Director, Med Spa, brings more than 13 years of experience driving tech innovation in aesthetic practices. A former partner at TouchMD, he led the company’s MedSpa expansion starting in 2017, forming key industry partnerships and guiding popular product innovations. With a track record of selling to 700+ aesthetic practices and working closely with product and development teams to meet customer needs, Tyler now leads the Nextech MedSpa initiative following TouchMD’s acquisition, continuing his mission to deliver cutting-edge solutions that transform the aesthetic space.