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Building your practice's online brand

By: Nextech | April 28th, 2015

Building your practice's online brand Blog Feature
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Between upkeeping accurate electronic medical records, establishing and maintaining reliable revenue streams and continually developing your staff professionally, there's a lot to consider when you're running a medical practice. With all of these tasks requiring high-level attention on a daily basis, it can be hard to find the time to ensure that you're doing everything you can to build your practice's brand and client awareness. Luckily, living in the digital age means this process now requires less effort than ever before. Taking note of and implementing a few key tips and methods into your practice can help you build a meaningful online brand that can expand your client base and revenue streams while also bettering your reputation. Take a look at these helpful ideas when it comes to marketing:

Become more active with social media
As Medical Practice Insider has pointed out, one of the most valuable marketing tools at the disposal of any practice is its social media presence.  

"Social media is a great resource for medical practice marketing."

Regardless of size, specialty or revenue level, social media, when used effectively, can help you build a strong brand in your given market. As a starting point, you'll want to make sure you're displaying information about your practice and relevant content on as many different social media channels as possible. If you have the time, try to develop equally a strong presence on sites like Twitter, Facebook, Google Plus, Pinterest, LinkedIn and Instagram. Share your posts between the platforms and use these sites as a medium through which to answer questions from your clients and run practice-specific loyalty programs.

Think critically about your website
Regrettably, it's far too easy to assume that just because your practice has a corresponding website that you're doing enough to build your brand. Simply put, this isn't the case. Medical professionals should constantly be considering what they can do to revamp their Web presence and attract new clients. In an article tweeted by Physicians Practice, the importance of regularly reassessing one's website was discussed.

Schedule a few hours each quarter to sit down with your marketing staff and reevaluate your website. Physicians Practice recommends considering things like how current your blog content is, if your website design or layout is outdated and what kind of traffic you're currently seeing. All in all, continually tweaking these factors can help you build a more rewarding and meaningful online brand for your practice.

Consider running online loyalty programs
While the idea is far from original, running loyalty programs for patients through your website or social media pages can be very beneficial. Your current patients will be more likely to refer their friends with similar conditions to your practice, and you'll attract individuals looking for more cutting-edge doctors. Whether the reward is a discounted bill, a tangible item or a vacation, you're bound to see an increase in patient flow and revenue that offsets the small hit you take on the prize.