Looking back on the past year and gearing up for 2025, Robin and Tyler discuss the hottest trends shaping the aesthetics industry.

Data reporting is a necessary chore for medical practices, particularly those receiving government funds.

In a relatively short time, the med spa industry has grown into a juggernaut. Within the last three years alone, the number of med spas in the United States has doubled. While interest in med spa services has increased, so has the competition for that business. Fortunately, your med spa can stand out by compiling a medical spa services menu with the most in-demand med spa services — and the ones that are most profitable for your practice.

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.

A successful dermatology practice has a lot of moving parts: clinician expertise, patient engagement, competitive marketing. But all those efforts are for naught if your billing system doesn’t keep the cash flowing in.

There’s never been a better time to start a med spa. In 2023, the industry was valued at $18.79 billion in annual revenue, and it's expected to continue growing. Opening a med spa can be a smart financial move. But it's only possible if you meet the licensure requirements to do so.

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing.

It may seem like nearly everywhere you go, a new med spa is opening. And the truth isn’t far from that perception. From 2021 to 2024, there’s been a 100% increase in the number of med spas in the U.S. But are med spas a profitable long-term endeavor or a passing fad?