Patient Engagement | social media | Aesthetics | med spa
Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.
Plastic Surgery | Patient Engagement | Dermatology | med spa
Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.
Plastic Surgery | Patient Engagement | Dermatology | med spa
Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.
Plastic Surgery | Dermatology | Aesthetics | med spa
Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.
social media | Technology Trends | Aesthetics
One day, everyone is in your office for butt implants. The next, lip fillers are all the rage. Aesthetics trends change so quickly, it can be hard to keep up. And as a busy healthcare provider or office manager, you don’t have the time to discover #trending procedures on TikTok.
Revenue & Finances | Financial Management
If you flip a coin, the chance of landing on heads is the same as the statistical probability that the United States will enter a recession this year. In fact, about 50% of economists predict we’ll see a recession in the next 12 months.
