In an era of choice, when patients shop for medical providers the way they shop for any service, it’s vital to not only bring new patients into your practice, but to keep the patients you have coming back. The financial value a patient has to your practice goes far beyond their first visit. To build and grow your business, you need to optimize for PLV — your patient lifetime value. Practices can improve their PLV by focusing on the patient experience, encouraging patients to return for follow-up visits, building relationships, and optimizing back-end operations.
Marketing trends come and go, but a robust system to attract leads never goes out of style. To grow your business, your med spa should:
Opening a med spa is a great way to deliver high-quality treatments in a relaxing environment. Given that med spa demand is expected to grow by 15.13% in the next six years, plenty of your potential customers recognize the unique benefits of med spas too.
According to IBISWorld, there are more than 11,000 plastic surgery businesses in the U.S. Business is booming — the number of cosmetic surgery procedures grew by 19% between 2019 and 2022 alone.
Ever dream of starting your own dermatology practice? While owning a business is hard work, it also gives you greater control over your career.
Patient Engagement | social media | Aesthetics | med spa
Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.
