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Nextech Blog

The latest news and information regarding electronic medical records, practice management software, HIPAA, and security from Nextech.

Robin Ntoh

VP of Aesthetics

Blog Feature

Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa

By: Robin Ntoh
February 8th, 2024

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

Blog Feature

Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa

By: Robin Ntoh
January 19th, 2024

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

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Blog Feature

Plastic Surgery | Patient Engagement | Dermatology | med spa

By: Robin Ntoh
January 9th, 2024

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Blog Feature

Plastic Surgery | Patient Engagement | Dermatology | med spa

By: Robin Ntoh
December 19th, 2023

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.

Blog Feature

Plastic Surgery | Dermatology | Aesthetics | med spa

By: Robin Ntoh
November 14th, 2023

Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

Blog Feature

social media | Technology Trends | Aesthetics

By: Robin Ntoh
November 1st, 2023

One day, everyone is in your office for butt implants. The next, lip fillers are all the rage. Aesthetics trends change so quickly, it can be hard to keep up. And as a busy healthcare provider or office manager, you don’t have the time to discover #trending procedures on TikTok.

Blog Feature

Revenue & Finances | Financial Management

By: Robin Ntoh
October 18th, 2023

If you flip a coin, the chance of landing on heads is the same as the statistical probability that the United States will enter a recession this year. In fact, about 50% of economists predict we’ll see a recession in the next 12 months.

Blog Feature

Patient Engagement

By: Robin Ntoh
March 16th, 2021

According to a recent study, the number of in-person outpatient visits declined by nearly 60 percent in 2020. While there has been a small rebound in the first quarter of 2021, some practices are still struggling to get their patient volumes back to pre-pandemic levels. Telehealth has been able to help fill some of the gaps, but it is simply not enough to consider things as being back to “business as usual.” As vaccines roll out, however, now is a golden opportunity to begin new efforts to invite patients to return to in-person care as well as to invite new patients to your practice.