Blog

A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.

In the world of aesthetic treatments, it’s natural to feel a mix of excitement and hesitation. Technologies like AI simulators promise to ease nerves by predicting how you might look after a treatment. It’s an appealing idea — a digital crystal ball tailored to your face.

Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process.

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.

In 2024, intravenous therapy (IV) brought in $2.1 billion in revenue in the U.S. Since the projected revenue is even higher over the next 10 years, opening an IV therapy clinic could be a lucrative endeavor. However, it's only possible to open a clinic – or add the treatment to an existing aesthetic business – if you meet certain licensing requirements.

The rising cost of everyday essentials has Americans looking for ways to tighten their budgets. One place they’re not cutting spending is their appearance — in fact, the aesthetics market continues to grow in spite of the economy.

David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world.

As dermatology evolves, the demand for more personalized, efficient treatments is growing. The expansion of digital healthcare technology has allowed for more tailored care that yields trackable improvements on patient outcomes.