Blog

A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry’s most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team member to stay.

The best brands don’t just keep up, they lead the way. But building a brand isn’t what you think it is. Kaeli Lindholm talks with Tyler Terry about what’s required to build a brand that truly resonates and succeeds in the ultra-competitive medical aesthetics space. Hear Kaeli’s insights on the future of the medaesthetic industry, from integrating wellness to leveraging new technologies and how she’s approaching issues that specifically impact female entrepreneurs.

With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning. Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime Fitness leading the nationwide expansion into medical spas. From this experience, Judy shares how to fit wellness into aesthetics and shares secrets from successful weight loss programs to help set your practice apart from competitors.

Recorded live at the 2024 Medical Spa Show in Las Vegas, Robin Ntoh and Tyler Terry debate the trending topics of this year’s meeting. With the meteoric rise of new treatments like semaglutide for medical weight loss and IV therapy, there’s an opportunity for wellness and aesthetics to converge and help more patients both look and feel great. Hear Robin and Tyler’s insights on: Whether semaglutide is merely a trend or on its way to being a lasting staple Should you fear AI or use it to your advantage? Advantages of providing end-to-end solutions through a single software platform vs. spending money on multiple solutions And more!

Live from the 2024 Medical Spa Show in Las Vegas, AmSpa founder and CEO Alex Thiersch shares fresh insights on the rapid growth of the industry and an exclusive preview of their upcoming State of the Industry Report. Twelve years ago, Alex’s work as an attorney helping a solo medical spa owner led him to establish AmSpa to offer essential guidance on compliance and safety for others within the industry. Since then, he and his team have introduced much needed resources for med spa owners including boot camps and courses for business, legal, and safety training. With legislative work happening behind the scenes in every state to develop rules and regulations, often without the input of those in the medical aesthetics industry, Alex emphasizes the importance of staying organized and having a seat at the table as new laws are introduced.

Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.

Alan Fong (CTO) and Kevin Lemieux (VP of Development, Platform and AI) share an exclusive look into how AI helps aesthetic practices thrive. Dispelling fears and misconceptions, Nextech’s technology leaders highlight how AI plays an increasingly meaningful role both behind the scenes in your everyday business and across each stage of the patient’s aesthetic journey.

Patient education isn’t just about setting realistic expectations. It’s also a competitive advantage that sets you apart and keeps people coming back and referring their friends. Recorded live at AAD in San Diego, Robin Ntoh and Tyler Terry explore the importance of patient education for differentiating your aesthetic practice from competitors. Hear how you can uplevel your patient education game and demonstrate to patients that you’re invested in their experience from beginning to end.