Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts.
Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa.
Technology & Innovation | Aesthetics
Every practice has them — those quiet, often overlooked moments right before the consultation begins. The patient is seated. The provider isn’t in the room yet. Maybe they’re scrolling through their phone. Maybe they’re glancing around. We call these “The Golden Minutes,” and if you’re not using them intentionally, you’re leaving money on the table.
Patient Engagement | MedSpa | Aesthetics
In nearly every successful med spa, the driving force behind most bookings, product sales, and treatment plans is one clear persona: the female patient. She is loyal, proactive about her appearance and health, and highly likely to refer friends or family when she has a great experience. But there’s a massive untapped opportunity just waiting to walk through your doors — and she’s the key to bringing it in, or rather, him in.
From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next.
A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.
Technology & Innovation | Aesthetics | AI
In the world of aesthetic treatments, it’s natural to feel a mix of excitement and hesitation. Technologies like AI simulators promise to ease nerves by predicting how you might look after a treatment. It’s an appealing idea — a digital crystal ball tailored to your face.
MedSpa | Aesthetics | podcast
Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process.
