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The medical aesthetics industry is growing at a rapid pace, and opening a med spa is more complex than ever.

IV therapy is one of the fastest growing services in med spas and wellness clinics. The U.S. market alone generated more than $1.1 billion in 2025 and is projected to nearly double by 2033, according to Grand View Horizon research. While demand grows, so does regulatory scrutiny.

There’s been a lot of conversation lately about Gen Z “breaking” the traditional marketing funnel. Vogue Business put a sharp point on it in their recent piece, “Gen Z Broke the Marketing Funnel—What Now?” And while that framing is catchy, what’s more important for med spa leaders is this: Gen Z hasn’t stopped spending. They’ve simply changed how and why they spend, especially in non-surgical aesthetics.

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through.

Growth and profitability all starts with having solid financial data. Without it, you’re basically flying blind.

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life.

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.