Using Facebook for Your Business [Video]

Physician's Practice estimated Facebook has at least 890 million users in the U.S. alone. Taking note of these key points can help you make sure you're maximizing your potential for ROI in marketing on this platform.

While social media marketing will work for most practices, it may not be right for you. Capterra suggested determining whether or not your target demographic uses the site before moving toward using it as a marketing tool. For example, if you work strictly with elderly patients, it may not be the best bet.

If you do use Facebook for marketing, you may want to assign a dedicated employee to generate new content, respond to posts and the like. 

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