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Nextech Blog

The latest news and information regarding electronic medical records, practice management software, HIPAA, and security from Nextech.

Nicholas Eberenz and Robin Ntoh

Nicholas Eberenz is Nextech's Creative Manager and Robin Ntoh is Nextech's Senior Professional Services Consultant.

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Patient Engagement | Security & Data Management | Healthcare Technology

By: Nicholas Eberenz and Robin Ntoh
August 30th, 2018

Building relationships are key to specialty practice marketing. Communicating to a target audience that the practice values them and wants to meet their needs helps cultivate strong affiliations with patients as well as other physicians who may refer patients to the organization. Establishing and reinforcing these connections can draw individuals into the practice, preserve loyalty and increase the likelihood for positive long-term performance.

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Healthcare Technology

By: Nicholas Eberenz and Robin Ntoh
August 1st, 2018

Staying afloat in these changing times requires specialty practices to ramp up their marketing efforts. A relatively straightforward step is to look at how patients are referred to an organization and use that information to guide marketing interventions. Taking a data-driven approach allows an organization to effectively and efficiently pull more patients into the practice and better retain current customers.


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Patient Engagement | Healthcare Technology

By: Nicholas Eberenz and Robin Ntoh
July 5th, 2018

There has never been a more critical time to market a specialty practice. Increasing competition, rising patient consumerism and the need to expand shrinking margins are all factors that are pushing practices to better promote themselves. When done well, marketing efforts can drive referrals, foster loyalty and establish a positive reputation. Moreover, they can boost brand visibility, grow recognition and cultivate long-lasting patient and referral source relationships.