Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. Hear John’s money-saving insights on: Advice for dealing with the complexities of insurance billing The need for strong financial controls and regular checks on your accounts How to decide whether your practice should accept insurance or focus on cash pay services How to protect your practice from risks like embezzlement and fraud Why it's crucial to stay on top of your practice's finances and plan ahead for potential challenges

From his nearly two decades of experience helping aesthetic practices, Glen Holden from CareCredit (a Synchrony company) shares valuable insights for increasing revenue including: The best time to talk about financing with patients How to present financing as a payment option Benefits of integrating financing options like CareCredit into your practice The importance of training staff to have smooth conversations with patients about payment options

A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry’s most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team member to stay.

In an era of choice, when patients shop for medical providers the way they shop for any service, it’s vital to not only bring new patients into your practice, but to keep the patients you have coming back. The financial value a patient has to your practice goes far beyond their first visit. To build and grow your business, you need to optimize for PLV — your patient lifetime value. Practices can improve their PLV by focusing on the patient experience, encouraging patients to return for follow-up visits, building relationships, and optimizing back-end operations.

Marketing trends come and go, but a robust system to attract leads never goes out of style. To grow your business, your med spa should:

Opening a med spa is a great way to deliver high-quality treatments in a relaxing environment. Given that med spa demand is expected to grow by 15.13% in the next six years, plenty of your potential customers recognize the unique benefits of med spas too.