Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.

Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

One day, everyone is in your office for butt implants. The next, lip fillers are all the rage. Aesthetics trends change so quickly, it can be hard to keep up. And as a busy healthcare provider or office manager, you don’t have the time to discover #trending procedures on TikTok.

If you flip a coin, the chance of landing on heads is the same as the statistical probability that the United States will enter a recession this year. In fact, about 50% of economists predict we’ll see a recession in the next 12 months.

According to a recent study, the number of in-person outpatient visits declined by nearly 60 percent in 2020. While there has been a small rebound in the first quarter of 2021, some practices are still struggling to get their patient volumes back to pre-pandemic levels. Telehealth has been able to help fill some of the gaps, but it is simply not enough to consider things as being back to “business as usual.” As vaccines roll out, however, now is a golden opportunity to begin new efforts to invite patients to return to in-person care as well as to invite new patients to your practice.

The COVID-19 pandemic has impacted nearly every facet of our lives in recent months. We've all had to adapt to a new normal of social distancing measures and lockdown orders. Health insurance companies have not been immune to these changes and they too have had no choice but to evolve in this rapidly changing world. As restrictions are relaxed and practices return to business (though perhaps not business as usual), it is important for healthcare providers to be aware of how health insurance companies have been affected by this unprecedented event.

With the holiday season upon us, people are searching for the right present for friends and family. But what about a specialty practice? Could it benefit from a little holiday cheer? One item at the top of many healthcare organizations’ wish lists is better insight into business performance. As specialty practices aim to prevent revenue leakage, meet rising consumer expectations and effectively participate in value-based care arrangements, it can be difficult to know where it’s best to focus time and resources. Fortunately, robust business analytics is the perfect gift to guide strategic decision-making this holiday season, and one that keeps on giving throughout the year. Here are three areas where strong analytics can make a difference in a specialty practice: