These are the Six Plastic Surgery Trends to Watch in 2025

In many healthcare specialties, common procedures aren’t “trends” and remain consistent year after year. For plastic surgery, however, popular procedures can change multiple times within a calendar year. Having a good grasp on current plastic surgery trends can help you successfully market your practice, increase your client base, and invest in the right technologies. 

We’ve compiled plastic surgery trends to watch out for in 2025, both in the operating room and throughout the rest of your practice. 

What Drives Plastic Surgery Trends?

Beauty is subjective. The body types and facial features we consider attractive change from person to person and in popular culture. Pair that subjectivity with the rise of social media and influencer culture, and current trends in aesthetics and beauty are changing faster than before. 

People come to your office when they want to change their appearance, but their search for the aesthetic procedures they want done probably started on social media. As a plastic surgery provider, you should also be aware of what beauty trends your patients see on TikTok or Instagram. 

Below are the top plastic surgery trends for 2025, determined based on current social media and beauty trends and other societal factors. 

2025 Plastic Surgery Trends

Natural is the name of the game in 2025. People want plastic surgery procedures that enhance their natural beauty. With that in mind, these rising trends in plastic surgery are the ones to watch in 2025 and beyond. 

1. Less filler
2. Body contouring
3. Eye lifts
4. Smaller implants
5. Menopause makeover
6. Preventative aesthetic procedures

1. Less filler

Plastic surgery technology has advanced rapidly, allowing plastic surgeons to create more transformative results with less filler and to enable a more natural look. These technologies include 3D printing for more customizable implants, procedures with smaller incisions, and reconstructive surgery procedures with less scarring.

Investing in these new technologies and learning plastic surgery techniques that require less filler could be beneficial and bring in more patients.

2. Body contouring

Body contouring procedures, the most common type of plastic surgery for women, are popular–and still on the rise. Liposuctions are up 7% year over year and tummy tuck demand has increased by 5%. Thanks to advancements in non-invasive body contouring technologies, body contouring services are also becoming more accessible. 

Popular body contouring services include cellulite-reduction treatments and dermal fillers. While fillers are FDA-approved for the face, many patients are interested in filler usage in the body. Noninvasive procedures with heat or cold are also on the rise, indicating that opening a med spa alongside your plastic surgery practice or collaborating with a med spa in your area might be lucrative. 

3. Eye lifts

Eyelid lifts are now one of the most common plastic surgery procedures and demand is only expected to rise. They can be completed for functional or aesthetic purposes, can rejuvenate the face, and make people look younger. Interestingly, men are driving this trend, as this is one of the more popular procedures among the gender less associated with plastic surgery treatments. 

4. Smaller implants

Breast augmentation is still quite popular (though its year-over-year popularity is increasing at 2%, a slower rate than recent years). However, people aren’t opting for as large of implants as in the past. Smaller breast implants are gaining popularity because they look more natural. Specifically, some plastic surgeons are noting a rise in breast enhancements with autologous fat grafting (utilizing fat from other body parts, like the butt or stomach, to make breasts a bit larger naturally). 

Another trending procedure is breast lifts (up 7% since 2022). This trend is largely driven by women in their 40s or older and may be part of a menopause makeover.

5. Menopause makeover

The number of postmenopausal women is growing, with the World Health Organization estimating this subgroup makes up 26% of the world’s population, up from 22% 10 years ago. In the United States, there’s a growing trend to not just “tolerate” menopause but to thrive during this transition.

Thriving often includes a “menopause makeover” featuring aesthetic procedures. In fact, almost half of all plastic surgery patients are women in their 40s, 50s, or 60s who are near menopause or have experienced it. A menopause makeover can feature different procedures, though the most common include:

• Face lift
• Breast lift
• Vaginal rejuvenation

To accommodate this growing trend, your practice could offer a menopause makeover package that features these three popular procedures, plus an opportunity to add on any other treatments if desired. 

6. Preventative aesthetic procedures

On the other end of the spectrum, GenZ (1996-2012) is interested in plastic surgery at a younger age than previous generations. Both GenZ and millennials tend to invest in plastic surgery procedures for either aesthetic purposes or to prevent aging. 

Popular procedures with these younger generations include:

• Rhinoplasty
• Cheek implants
• Breast and butt augmentation

When marketing to younger generations, you should discuss these popular procedures but can also touch on how plastic surgery can act as a preventative measure to age more healthfully. 

Other Influences on Plastic Surgery

While trending procedures can help determine how and where you market your practice, they aren’t the only influences on the plastic surgery industry as a whole. From changing patient preferences to new technologies, here’s other considerations when planning out your practice’s 2025 gameplan.

Easier Post-op Care

People are busy — and they want post-op care that allows them to recover and return to their busy lives faster. Thanks to advancements in administrative and medical technology, this is possible. Epstein Plastic Surgery, for example, optimized its patient intake process and reduced consultation time by upgrading its administrative tech stack.

Alongside investing in administrative technologies that speed up appointments, plastic surgeons can turn to the enhanced recovery after surgery protocol. While designed for inpatient stays, certain recommendations could benefit your practice’s post-op guidelines, including:

• Invest in patient education and incorporate educational materials into the surgical process
• Help patients think through their daily routine and how to get back to it before surgery
• Provide stress-management techniques for before and after procedures 

Sustainable and Eco-Friendly Practices in Plastic Surgery

There has been significant research and investment into how to make healthcare more eco-friendly. At the same time, many of your patients likely have a positive attitude about environmental sustainability initiatives. For example, the Pew Research Center indicates over 74% of Americans support climate change prevention measures.

To keep up with these trends, you can implementeco-friendly measures into your practice, such as:

• Reduce single-use plastics
• Invest in energy-efficient equipment
• Stock sustainable skincare products

Discover Your Practice’s Trends

A plastic surgery EHR speeds up your administrative workflow, but that’s not the only benefit from using an EHR designed for your industry. The EHR’s advanced analytics features will allow you to track what procedures are the most popular in your practice.

Within six months, you’ll be able to identify the microtrends within your local community — and get demographic data for popular procedures so you can better market your services.

AI in Plastic Surgery

Artificial intelligence is transforming every industry, including plastic surgery. According to a recent study, AI and robotic-assisted surgeries are improving precision, reducing recovery times, offering personalized outcomes in procedures like facelifts and body contouring, and enhancing before-and-after visualizations.

While there are still some concerns around ethical use, cost, and AI-specific training, this is a technology to watch — and one that could transform your practice in the near future.

Virtual Reality and Augmented Reality in Pre-Op Planning

Alongside AI, another technology that is transforming plastic surgery is virtual reality and augmented reality. A study by the Journal of Clinical Medicine found that these technologies could improve surgical accuracy and precision, as well as serve as educational tools for medical students and new doctors. By investing in this technology (and education on how to use it) early, your practice can offer more accurate and precise procedures.

Social Media Trends and Plastic Surgery

In a survey by Cureus: Journal of Medical Science, 90.4% of respondents stated that plastic surgery procedures were popular among influencers. In that same study, respondents stated they were likely to want a plastic surgery procedure after seeing before-and-after photos from an influencer online.

Social media and influencer culture are shaping how we view beauty and plastic surgery, and these technologies will have a lasting impact on the industry. To stay on top of social media trends, assign your social media manager or a social media-adept staff member to check TikTok and Instagram monthly for any procedures that are #trending. 

How an EHR Can Help You Save Time to Focus on Latest Trends

Next year’s plastic surgery trends point toward a desire for natural-looking results, an easier post-op process, and a need for an efficient practice workflow. A plastic surgery-specific EHR can enable your practice to stay up to date with nationwide trends and tap into practice analytics to discover trends within your community.

To learn more about Nextech’s solution specific to plastic surgery, book a free demo.