It is estimated that every day the average adult makes about 35,000 remotely conscious decisions each day.1 Some decisions are big. Others are small and almost done subconsciously or out of habit. The decision to have cosmetic surgery or LASIK is a big one and can have life-changing outcomes. It’s important for practices to understand that all along a patient’s journey with you and your team, they are making decisions. So, how can you help them decide they want to move forward with the treatment, procedure, or surgery and want you to help them?
Technology has advanced at an accelerated speed over the past 20 years. The internet powered up in 1983, in 1992 we saw the first smartphones, and in 1998 Google started its journey to becoming both noun and verb. And now as we witness the emergence of artificial intelligence, we can only imagine how our lives — and work — will change in the next two decades.
Getting cash in the door on time is a perpetual challenge for many ophthalmology practices and can inhibit their business growth. The process of collecting payments can frustrate patients as well, compounding the difficulties specialty clinics must face.
Little changes can make a huge difference, especially when it comes to your healthcare practice’s finances. A small change you might not have considered is switching to a more efficient and cost-effective payment processing system.