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The aesthetics industry is entering 2026 with strong momentum. Client demand remains high, innovation continues at a rapid pace, and practices are expanding services to meet evolving expectations around personalization, prevention, and holistic care. For cosmetic dermatology, plastic surgery, and med spa practices, 2026 represents a pivotal moment where clinical advancement, technology adoption, and business strategy intersect more closely than ever.

As dermatology evolves, the demand for more personalized, efficient treatments is growing. The expansion of digital healthcare technology has allowed for more tailored care that yields trackable improvements on patient outcomes.

Emerging technologies like embedded payments, patient photography, and artificial intelligence (AI) are shaking up the healthcare world — especially in dermatology. These tools can boost efficiency and improve patient care, but they also come with some big questions around compliance and privacy. So, how do you make sure you’re using these innovations to your advantage without stepping into a regulatory minefield? Let’s break it down.

A successful dermatology practice has a lot of moving parts: clinician expertise, patient engagement, competitive marketing. But all those efforts are for naught if your billing system doesn’t keep the cash flowing in.

A cultural focus on looking young but natural has created high ongoing demand for injectable neuromodulators and dermal fillers. With minimal required equipment, these injectables can be a high profit center for your med spa. Neuromodulators can relax wrinkles, improve facial symmetry, treat acne, and fix a gummy smile. Dermal fillers can enhance lips, plump up deep lines, and restore the appearance of aging hands. Patients love injectables for their minimal downtime, affordable price point, and natural-looking results. Since they are FDA-regulated medical treatments, make sure your med spa knows all the rules and regulations around their use.

CPT codes are the secret language of healthcare, bridging communication between your dermatology practice, regulatory agencies, and the payers covering your patients’ treatments.

The dermatology market is valued at $8.9 billion. Thanks to insurance covering more procedures than ever before and the rise of teledermatology, skin care is only becoming more accessible. Throw in a greater demand for dermatology as the U.S. population ages, and many practices are poised to increase their revenue and impact.

Ever dream of starting your own dermatology practice? While owning a business is hard work, it also gives you greater control over your career.