Revenue & Finances | Financial Management
The economy is on a wild ride. Government policies have been announced and rescinded at a pace that could give a watcher whiplash. Markets are swinging wildly on a mix of reality and conjecture that has consumers clutching their wallets. The Great Recession of 2008 showed us that while it’s more resilient than some sectors, healthcare is far from recession proof. Savvy practices are taking steps now to protect their businesses, whatever the economy has in store.
The aesthetics market is blazing hot, and the competition among med spas is just as intense. Med spas are under increasing pressure to not only attract new clients but also retain existing ones.
When you’re opening a med spa, the medical director is one of the most critical hires you will make.
social media | Technology Trends | Aesthetics
The rising cost of everyday essentials has Americans looking for ways to tighten their budgets. One place they’re not cutting spending is their appearance — in fact, the aesthetics market continues to grow in spite of the economy.
Compliance | Dermatology | Payments | AI
Emerging technologies like embedded payments, patient photography, and artificial intelligence (AI) are shaking up the healthcare world — especially in dermatology. These tools can boost efficiency and improve patient care, but they also come with some big questions around compliance and privacy. So, how do you make sure you’re using these innovations to your advantage without stepping into a regulatory minefield? Let’s break it down.
In an era of choice, when patients shop for medical providers the way they shop for any service, it’s vital to not only bring new patients into your practice, but to keep the patients you have coming back. The financial value a patient has to your practice goes far beyond their first visit. To build and grow your business, you need to optimize for PLV — your patient lifetime value. Practices can improve their PLV by focusing on the patient experience, encouraging patients to return for follow-up visits, building relationships, and optimizing back-end operations.
Marketing trends come and go, but a robust system to attract leads never goes out of style. To grow your business, your med spa should:
Opening a med spa is a great way to deliver high-quality treatments in a relaxing environment. Given that med spa demand is expected to grow by 15.13% in the next six years, plenty of your potential customers recognize the unique benefits of med spas too.
