The Most Popular (and Lucrative) Services to Add to Your Medical Spa Services Menu in 2025

In a relatively short time, the med spa industry has grown into a juggernaut. Within the last three years alone, the number of med spas in the United States has doubled. While interest in med spa services has increased, so has the competition for that business. Fortunately, your med spa can stand out by compiling a medical spa services menu with the most in-demand med spa services — and the ones that are most profitable for your practice.  

Med spa services vary, though most procedures fall into one of four categories: 

1. Facial treatments
2. Body treatments
3. Laser treatments
4. Injectables and fillers 

Continue reading for an overview of each category and 26 of the most in-demand, profitable med spa services.  

Note: Unless linked to a different source, all average cost and insight on treatment demand comes from the American Society of Plastic Surgeon’s procedural statistics report.  

Facial Treatments  

Facial treatments provide solutions for acne, aging lines, and other aesthetic concerns. They can cost anywhere from $75 to over $9,000, depending on the treatment type. Many facial treatments are classic, expected services. Some, like facials, are repeat procedures, leading to repeat revenue. However, many come with a high cost to perform and/or low ticket price. Plus, some may not have the same impacts on wrinkles as other procedures, like Botox. 

1. Facial

Facials are a classic in many traditional spas and med spas alike. Typically, they cost about $60 to $250, depending on the market price in the local area and facial type.  

2. Face lift

A face lift is a surgery that makes the skin tighter and smoother by lifting up and pulling back the skin. It costs about $11,395 with an 8% rise in demand in 2023 alone.  

3. Eyelid surgery

If someone has excess fat or skin around their eye, they may be a good candidate for eyelid surgery. On average, this procedure costs $3,359. 

4. Chemical peels

Chemical peels are another great, often repeating service that can help with wrinkles, acne, and other unwanted marks on the face. Cost varies widely, but the average chemical peel costs $1,829.  

5. Acne treatments

Acne treatments are an umbrella group for different noninvasive ways to treat acne or acne scarring. The price varies wildly depending on treatment type, from hundreds of dollars to thousands.  

6. Microneedling

With microneedling, the skin is punctured with small, tiny needles to stimulate the skin’s healing process. On average, this treatment’s price tag starts at around $200 per session. 

7. Skincare products

An unexpected way to make extra revenue and serve your clients is to stock medical grade skincare products. You should include someone on your team who can provide expert advice on which products are best for different clients. 

Body Treatments 

Body treatments improve a patient's physique by reducing fat, lifting parts of their body, and improving skin texture. They can cost anywhere from around $150 to over $9,400, depending on the treatment type. These treatments often have a high profit margin, and there’s a wide variety of types available. However, additional staff certificates are often required for these procedures. 

8. Breast reduction 

A breast reduction is just what it sounds like: a surgery to reduce the size of the breasts. Typically, this costs around $7,800. 

9. Breast lift

A breast lift is a popular option among older women. The price for a breast lift hovers around $6,816. 

10. Labiaplasty

This surgical procedure changes the shape or size of the labia, or vaginal lips. Labiaplasty costs $3,919 on average.  

11. Buttock implants

Buttock implants enlarge the glutes. The average physician’s fee for this surgery is $7,964. 

12. Buttock lift

Like a breast lift, a buttock lift adds more elevation, but to the butt. On average, a physician’s fee for this surgery is $7,062.  

13. Lower body lift

This surgery removes excess skin from the lower body, creating a more toned and smooth look. $11,397 is the average physician’s fee for a lower body lift.  

14. Thigh lift

A thigh lift adds definition and smoothness to the thigh by removing excess skin. Typically, it costs $7,641. 

15. Abdominoplasty 

Commonly referred to as a tummy tuck, abdominoplasty removes unwanted skin and fat from the abdomen. The physician’s fee for this surgery is about $8,174.  

16. Upper arm lift

An upper arm lift removes unwanted skin or fat from the arms to create a more defined look. It costs $6,192 on average. 

17. CoolSculpting

Many of the body treatments above require surgery. For a noninvasive way to reduce fat or tone the body, consider CoolSculpting, a treatment that uses cool temperatures to remove fat. The average cost of one treatment is $1,723 but can go much higher.   

Laser Treatments 

Laser treatments create long-lasting results, such as hair removal or pigmentation treatment. Their costs vary greatly, often ranging from $200 to over $2,000 per session. Because these procedures are noninvasive, easy to perform, and have few complications, they’re appealing to clients and med spas alike.  

However, they do require specific equipment and may have lower profit margins than other services. 

18. Laser hair removal

An alternative to waxing or shaving, laser hair removal eliminates body hair. Typically, people have between six to 12 removal sessions, with an average bill of $697 per session.  

19. Laser hair removal touch-up

After initial laser hair removal sessions, some hair may grow back. When this happens, someone may book a touch-up session. Most med spas create custom pricing for these touch-ups. 

20. Intense Pulsed Light (IPL) treatments

IPL can remove damaged or pigmented skin or unwanted hair follicles through light energy. One IPL session costs $697 on average.  

21. Laser skin resurfacing

This procedure uses lasers to improve the look and feel of the skin. One session’s average cost is $1,829. 

22. Laser skin tightening

To avoid wrinkles, lasers can be used to tighten the skin. The price for laser skin tightening hovers around $1,800.  

23. Laser tattoo removal

Lasers may also be used to remove tattoos. This tattoo removal service costs $697 on average. 

Injectables and fillers 

These minimally invasive procedures involve injecting a product like Botox or adding a filler to someone’s skin, enhancing their natural beauty. They can cost anywhere from $500 to over $1,800. These services have wide appeal because they create significant results, are relatively affordable, and typically have low risk of complications.  

They also cannot be performed by all medical professionals in every state, making it important to check if your staff can perform them.  

24. Botox

Botox is an injectable substance that can remove wrinkles from the skin, among other benefits. It’s a repeat treatment that costs about $435.  

25. Dermal fillers

These gel-like injections smooth wrinkles and provide a more youthful appearance. There are many types of dermal filler and prices vary between brands — typically several hundred dollars but they can exceed $1,000.  

26. Lip fillers

Lip fillers are injections that increase the volume of the lips. On average, they cost between $500 and $698. 

How to Set Prices 

The prices above are industry averages, determined by the American Society of Plastic Surgeons. In reality, many factors contribute to varying prices from med spa to med spa. For example, your med spa may be located in an affluent area where demand is high for luxury services, so you may choose to bump up pricing. You might also be in competition with several other med spas in the nearby area, so you may consider discounting some services. With so many variables, it can take some trial and error to find the prices right for your medical spa. 

When pricing your med spa treatments, consider: 

• How much it costs you to offer a specific service 
• The market rate in your geographic area
• How much you need to make overall to pay staff and bring home a profit

What to Consider Before Offering Services 

While it can be easy to opt for the most profitable services, profitability figures are nationwide, not specific to your med spa. Before deciding on what services to offer, consider your teams’ expertise and training, the equipment in your med spa, and services clients and prospects in your local area are most interested in. Even if a tummy tuck is a profitable service, it may not be right for your med spa if current staff can’t perform it, you don’t have the right equipment, and your patients aren’t interested. 

How to Be Profitable as a Med Spa Owner 

Smart med spa owners keep a pulse on their spa’s finances. That includes analyzing which services are bringing in the most revenue and how that revenue compares to the service’s cost and the time a practice puts into delivering that service. It also means improving your efficiency. Efficient practices can serve more patients, making them more profitable.  

Motykie Med Spa was able to increase efficiency and become more profitable by switching technology providers. Their spa manager, Ethan Reynolds, says that now, “We can make an appointment in 15 seconds and as it stacks up, it can save up to three hours per week from being on the phone. By the end of the year, it’s 156 hours.”  

Efficiency also needs to be balanced against a good client experience. When someone visits your med spa and is delighted with their experience – from the moment they walk in, during their treatment, and when they checkout – it leads to repeat clients and word-of-mouth marketing. Fortunately, some methods that improve operational efficiency, such as investing in better administrative technology, also lead to an easier, faster experience for clients.  

Best Services to Offer as a New Med Spa Owner 

The best services when first starting out meet a trifecta of needs: 

• Profitable
• Require little up-front investment
• Within the scope of practice for current staff members 

Since new med spas have limited resources and brand recognition, it’s often better to focus on a niche at first. Becoming the go-to for a specific type of service, such as weight loss procedures or menopause makeovers, can help your med spa make a name for itself and not overextend resources. Then, once you’ve established yourself in one area, look for a profitable, complementary service to expand your repertoire. Eventually your med spa menu will be full of moneymaking options. 

Med Spa Laws 

When starting out in the med spa business, it’s important to be aware of compliance and regulatory concerns even though many med spa services are elective and don’t involve medical insurance billing. Be sure to review the med spa laws in your state. Not everyone can own a med spa or perform services in every state. Even after opening a med spa, you want to pay attention to these laws and others that impact your practice, such as privacy laws like HIPAA or healthcare data laws like the 21st Century Cures Act. 

Partnering with the right med spa technology provider means you have someone else in your corner watching out for new regulations and laws. Plus, a comprehensive technology platform can provide patient analytics that can help you determine what services to offer. 

Highlight Your Med Spa Services Menu 

Nextech’s technology platform is designed to empower med spa providers by showcasing their wide array of services and exceptional treatment results. With intuitive tools for scheduling, marketing, and patient management, providers can highlight their expertise and deliver a seamless client experience. The platform enables med spas to share before-and-after galleries, testimonials, and promotions, helping attract new clients while retaining existing ones. As businesses expand, Nextech’s scalable technology adapts to support larger teams and more complex operations, ensuring continued success at every stage of growth. Get a free demo and see how Nextech can benefit your med spa.