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Nextech Blog

How Patients Use Online Reviews and Why You Should Care

This is a guest post by Tuesday Wilson from MyMedLeads. Over the course of the last decade, many physicians have developed a love-hate relationship with online reviews. On one hand, review sites like...

Using Technology to Manage Relationships

Building relationships are key to specialty practice marketing. Communicating to a target audience that the practice values them and wants to meet their needs helps cultivate strong affiliations with...

Leveraging Technology to Optimize Referrals

Staying afloat in these changing times requires specialty practices to ramp up their marketing efforts. A relatively straightforward step is to look at how patients are referred to an organization...

Specialty Practice Marketing 101

There has never been a more critical time to market a specialty practice. Increasing competition, rising patient consumerism and the need to expand shrinking margins are all factors that are pushing...

Marketing Your Practice Without Burdening Your Staff

A solid reputation is a key part of any sound marketing strategy. Favorable impressions and positive word of mouth can go a long way in attracting new patients and driving referrals—particularly for...

Marketing strategies: Improve outreach and loyalty for your specialty practice

If you want to attract and retain customers, you need a solid marketing plan in place—no matter what industry you are in. That doesn’t necessarily mean spending a lot of money on scattershot...

3 Easy Ways to Boost Your Practice's Online Presence

 For specialty providers, especially those practices who rely on referrals from other doctors, maintaining an online presence may not be at the top of the priority list. But just like any other...

4 Elements Every Plastic Surgery Practice Management Software Should Have

If you're a plastic surgeon or work in a plastic surgery office, the importance of implementing the right practice management software is crucial to the success of the clinic.  With a proper practice...

3 Tips on How to Make a More Engaging Website for Your Practice

When patients are in search of the right doctor or medical practice for their health needs, where do most go to evaluate their choices? The Internet. Review sites provide important information and...

Social Media in Healthcare: 4 mistakes to avoid that could damage your practice

These days it seems like we are all living in a world ruled by social media, where constantly sharing every little detail of their lives has become the new normal for many people—Facebook status...