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  When specialty providers observe that “My patients often don’t do what I tell them,” they are usually describing an issue of engagement. Patients obviously want to be healthy, or they wouldn’t make appointments in the first place. But when appointments are difficult to secure or aren’t kept—and when a kept appointment is the only time the patient connects with the specialty practice—there is an opportunity to increase patient engagement by leveraging technologies for patient access.

When consumers make virtually any purchase, the final choice is most often driven by price. They’ll also want quality, suitability for purpose, etc., but once those criteria are satisfied, price can determine where the purchase is made. This has not traditionally been the case with health care.

Plastic surgery physicians understand the importance of embracing technology — in the treatments and procedures they perform, and also in running their practices. Using outdated technologies can reduce their productivity, increase costs and worse yet, negatively impact the patient experience, which is the foundation of any successful plastic surgery practice.

Nextech believes in giving back to the medical communities that have partnered with them over the years. That’s why Nextech is donating a $30,450 package of its solutions and services, including a two-year subscription to Nextech’s Ophthamology-specific EMR software, IntelleChartPRO. Nextech’s donation is provided to support the educational, quality-of-care and service programs of the American Academy of Ophthalmology (AAO).