A solid reputation is a key part of any sound marketing strategy. Favorable impressions and positive word of mouth can go a long way in attracting new patients and driving referrals—particularly for specialty practices. One method for boosting a practice’s reputation is to cultivate happy patients. Engaging in your patients’ care, along with positive clinical and financial experiences, they are more likely to return and even share opinions with friends and family.
For years, dermatologists, like all physicians, have been hammered with mandates, such as meaningful use and now value-based care. Trying to keep up with the constantly changing regulations may at times seem like a distraction away from the patients for which these policies were intended to benefit.
Plastic Surgery practices, especially those focused on cosmetic procedures, understand the effect patient engagement can have on practice growth. Due to the shift in demand from reconstructive to elective treatments, which results in increased patient out-of-pocket spending, cosmetic surgery practices must ensure a positive patient experience in order to increase retention and referrals. According to a British study, a better patient experience is associated with increased engagement and clinical efficacy.