In nearly every successful med spa, the driving force behind most bookings, product sales, and treatment plans is one clear persona: the female patient. She is loyal, proactive about her appearance and health, and highly likely to refer friends or family when she has a great experience. But there’s a massive untapped opportunity just waiting to walk through your doors — and she’s the key to bringing it in, or rather, him in.

Patient care is at its best when it involves seamless coordination among multiple providers with different expertise. However, there can be challenges with sending and receiving patient information with another practice, especially if their technology isn’t equipped to facilitate smooth collaboration. To keep provider communication flowing, encourage data sharing from one practice to the next, and keep patients more informed about their care, the federal government created regulations around information blocking and other EHR mandates.

This year’s Mental Health Awareness Month is winding down, a nationwide campaign originally launched by Mental Health America in 1949 to promote mental well-being. Today, more resources have become available in nontraditional ways, and med spas have been improving mental health without most clients realizing it.

From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next.

The Department of Central Management Services’s (CMS) Quality Payment Program (QPP) aims to improve the quality of American healthcare and reduce administrative burden on clinicians by collecting data on patients, interventions, and outcomes.

Operating a healthcare practice comes with many expenses, including investing in high-quality technology such as an advanced electronic health record (EHR). Typically, EHRs can involve setup costs, annually recurring fees, and other associated expenses. While an EHR is an up-front and annual investment, a solution built to fit your practice’s specific needs will also drive revenue. Over 80% of practices report enhanced clinical outcomes and financial performance after adopting an EHR.

A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.

In the world of aesthetic treatments, it’s natural to feel a mix of excitement and hesitation. Technologies like AI simulators promise to ease nerves by predicting how you might look after a treatment. It’s an appealing idea — a digital crystal ball tailored to your face.