The aesthetics market is blazing hot, and the competition among med spas is just as intense. Med spas are under increasing pressure to not only attract new clients but also retain existing ones.

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through.

The One Big Beautiful Bill Act has officially been signed into law. Congressional Budget Office estimates indicate the bill will slash more than $1 trillion from healthcare over the next decade and increase the number of people without health insurance in 2034 by 10 million, according reports from the Center for Medicare Advocacy and the Kaiser Family Foundation.

Growth and profitability all starts with having solid financial data. Without it, you’re basically flying blind.

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.

Streamlining clinical and administrative operations is a key component of a smart growth strategy for successful specialty healthcare practices. A great way to realize those desired operational efficiencies is to invest in the right technology, such as EHR and practice management solutions. Yet, for various reasons, some practices find themselves choosing between an EHR or a PM system — and not both together.

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life.

Culture is one of the most important factors in the success of a business. A strong culture shapes the character of an organization through a shared set of values and practices that define how leadership and staff should work together and support clients. Establishing an effective corporate culture is just the beginning; it requires consistent nurturing to flourish.