Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

In an era where wellness and self-care have become top-of-mind for health & beauty-conscious Americans, the wellness industry is booming and poised to achieve new levels of prominence.