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This year’s Mental Health Awareness Month is winding down, a nationwide campaign originally launched by Mental Health America in 1949 to promote mental well-being. Today, more resources have become available in nontraditional ways, and med spas have been improving mental health without most clients realizing it.

What do injectable neuromodulators, dermal fillers, and tissue lifting all have in common? They’re noninvasive procedures that can be offered by med spas and plastic surgery practices. In recent years, noninvasive procedures have become more popular and accessible. They provide patients’ and clients’ desired cosmetic results in less time, without a lengthy recovery process, and with fewer side effects.

The aesthetics industry is entering 2026 with strong momentum. Client demand remains high, innovation continues at a rapid pace, and practices are expanding services to meet evolving expectations around personalization, prevention, and holistic care. For cosmetic dermatology, plastic surgery, and med spa practices, 2026 represents a pivotal moment where clinical advancement, technology adoption, and business strategy intersect more closely than ever.

In a relatively short time, the med spa industry has grown into a juggernaut. Within the last three years alone, the number of med spas in the United States has doubled. While interest in med spa services has increased, so has the competition for that business. Fortunately, your med spa can stand out by compiling a medical spa services menu with the most in-demand med spa services — and the ones that are most profitable for your practice.

Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.

The med spa industry is so hot an extra long cold therapy session wouldn't cool it off.

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.