Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience.

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. Hear John’s money-saving insights on: Advice for dealing with the complexities of insurance billing The need for strong financial controls and regular checks on your accounts How to decide whether your practice should accept insurance or focus on cash pay services How to protect your practice from risks like embezzlement and fraud Why it's crucial to stay on top of your practice's finances and plan ahead for potential challenges

What Does Patient Engagement Mean? Patient engagement encompasses every experience, encounter, or interaction where the patient engages with your practice. In today's digital age, this often involves patients interacting with online portals, mobile apps, or digital experiences on the practice's devices. Patients may use these tools to schedule appointments, shop for products, watch informational videos, view before-and-after photos, sign consent and intake forms, and review pre- and post-treatment instructions.

There’s never been a better time than the present to open a med spa. Valued at 18.1 billion in 2023, the industry is booming and growing quickly. However, opening a med spa isn’t an option for everyone. Med spa laws can be tricky to navigate and vary greatly between states.

Marketing trends come and go, but a robust system to attract leads never goes out of style. To grow your business, your med spa should:

Opening a med spa is a great way to deliver high-quality treatments in a relaxing environment. Given that med spa demand is expected to grow by 15.13% in the next six years, plenty of your potential customers recognize the unique benefits of med spas too.

With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning. Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime Fitness leading the nationwide expansion into medical spas. From this experience, Judy shares how to fit wellness into aesthetics and shares secrets from successful weight loss programs to help set your practice apart from competitors.

Recorded live at the 2024 Medical Spa Show in Las Vegas, Robin Ntoh and Tyler Terry debate the trending topics of this year’s meeting. With the meteoric rise of new treatments like semaglutide for medical weight loss and IV therapy, there’s an opportunity for wellness and aesthetics to converge and help more patients both look and feel great. Hear Robin and Tyler’s insights on: Whether semaglutide is merely a trend or on its way to being a lasting staple Should you fear AI or use it to your advantage? Advantages of providing end-to-end solutions through a single software platform vs. spending money on multiple solutions And more!