When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.

Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

According to a recent study, the number of in-person outpatient visits declined by nearly 60 percent in 2020. While there has been a small rebound in the first quarter of 2021, some practices are still struggling to get their patient volumes back to pre-pandemic levels. Telehealth has been able to help fill some of the gaps, but it is simply not enough to consider things as being back to “business as usual.” As vaccines roll out, however, now is a golden opportunity to begin new efforts to invite patients to return to in-person care as well as to invite new patients to your practice.

The COVID-19 pandemic has impacted nearly every facet of our lives in recent months. We've all had to adapt to a new normal of social distancing measures and lockdown orders. Health insurance companies have not been immune to these changes and they too have had no choice but to evolve in this rapidly changing world. As restrictions are relaxed and practices return to business (though perhaps not business as usual), it is important for healthcare providers to be aware of how health insurance companies have been affected by this unprecedented event.

With the holiday season upon us, people are searching for the right present for friends and family. But what about a specialty practice? Could it benefit from a little holiday cheer? One item at the top of many healthcare organizations’ wish lists is better insight into business performance. As specialty practices aim to prevent revenue leakage, meet rising consumer expectations and effectively participate in value-based care arrangements, it can be difficult to know where it’s best to focus time and resources. Fortunately, robust business analytics is the perfect gift to guide strategic decision-making this holiday season, and one that keeps on giving throughout the year. Here are three areas where strong analytics can make a difference in a specialty practice:

Although having a comprehensive marketing plan is vital to attract patients to a practice, if the appointment scheduling process is clunky and/or error-prone, it can be a turn off to patients and leave a poor impression before the individual even walks through the door. Providing the optimal patient experience is a key trend among plastic surgery practices as they aim to meet the demands of rising consumerism. Here are three strategies to make sure scheduling reinforces a good reputation.