According to IBISWorld, there are more than 11,000 plastic surgery businesses in the U.S. Business is booming — the number of cosmetic surgery procedures grew by 19% between 2019 and 2022 alone.
Ever dream of starting your own dermatology practice? While owning a business is hard work, it also gives you greater control over your career.
MedSpa | Aesthetics | podcast | wellness | weight loss
With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning. Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime Fitness leading the nationwide expansion into medical spas. From this experience, Judy shares how to fit wellness into aesthetics and shares secrets from successful weight loss programs to help set your practice apart from competitors.
Patient Engagement | social media | Aesthetics | med spa
Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.
Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa
When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.
Plastic Surgery | Patient Engagement | Dermatology | med spa
Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.
Plastic Surgery | Patient Engagement | Dermatology | med spa
Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.
