Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

If you’ve been waiting for the right time to transition your medical practice from paper-based to electronic charting, that time is now — before your reliance on paper charts costs you thousands of dollars.

From the moment you engage with Nextech throughout your entire customer journey, we are deeply committed to your success. As part of our efforts to help your practice truly thrive, we provide comprehensive and continual training. Nextech is the only solution on the market that has a proven role-based, user certification process for EHR/PM software. When you complete a course on Nextech Academy, you earn credentials in the form of a badge that you can display on your LinkedIn profile. Badges are issued through digital credential provider Credly. After completing a course and earning a badge, check your inbox for an email from Credly to accept your new certification.

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.

Technology has advanced at an accelerated speed over the past 20 years. The internet powered up in 1983, in 1992 we saw the first smartphones, and in 1998 Google started its journey to becoming both noun and verb. And now as we witness the emergence of artificial intelligence, we can only imagine how our lives — and work — will change in the next two decades.

This year may be coming to an end, but it's the beginning of some exciting times at Nextech — and you're invited to see what it's all about! So if you're curious about what it's like to have Nextech, don't miss our upcoming product preview parties where we showcase the latest feature enhancements to our unified EHR and practice management solution.