In an era of choice, when patients shop for medical providers the way they shop for any service, it’s vital to not only bring new patients into your practice, but to keep the patients you have coming back. The financial value a patient has to your practice goes far beyond their first visit. To build and grow your business, you need to optimize for PLV — your patient lifetime value. Practices can improve their PLV by focusing on the patient experience, encouraging patients to return for follow-up visits, building relationships, and optimizing back-end operations.

Between providing care and managing a practice, it may feel like there’s no time left to fine-tune your workflow — especially for more delicate interactions such as patient payments. Now, CareCredit and Nextech work together to help streamline those patient payments, so that you can focus on getting your patients to “yes.” Try these four strategies to help you have better cost conversations in your practice.

Marketing trends come and go, but a robust system to attract leads never goes out of style. To grow your business, your med spa should:

Opening a med spa is a great way to deliver high-quality treatments in a relaxing environment. Given that med spa demand is expected to grow by 15.13% in the next six years, plenty of your potential customers recognize the unique benefits of med spas too.

According to IBISWorld, there are more than 11,000 plastic surgery businesses in the U.S. Business is booming — the number of cosmetic surgery procedures grew by 19% between 2019 and 2022 alone.

Ever dream of starting your own dermatology practice? While owning a business is hard work, it also gives you greater control over your career.

With the new season comes a wave of fresh talent as a new cohort of interns joins the Nextech team. These individuals bring a fresh perspective, innovative ideas, and a passion for learning that will undoubtedly contribute to the success of our organization.

The best brands don’t just keep up, they lead the way. But building a brand isn’t what you think it is. Kaeli Lindholm talks with Tyler Terry about what’s required to build a brand that truly resonates and succeeds in the ultra-competitive medical aesthetics space. Hear Kaeli’s insights on the future of the medaesthetic industry, from integrating wellness to leveraging new technologies and how she’s approaching issues that specifically impact female entrepreneurs.