Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

This year may be coming to an end, but it's the beginning of some exciting times at Nextech — and you're invited to see what it's all about! So if you're curious about what it's like to have Nextech, don't miss our upcoming product preview parties where we showcase the latest feature enhancements to our unified EHR and practice management solution.

Catering to multiple generations in your aesthetic practice can sometimes feel like a losing battle. Older patients prefer you call them, while those younger than 30 refuse to pick up the phone. Your patients over 60 want a paper bill, but younger patients prefer an online payment portal.

In an era where wellness and self-care have become top-of-mind for health & beauty-conscious Americans, the wellness industry is booming and poised to achieve new levels of prominence.

Pssst…want to know a secret? Team Nextech has been singing Will Smith’s hit 1997 song “Miami” non-stop since planning for The Aesthetics Meeting 2023 commenced. Now that that cat is out of the bag, all we have to say is — watch out Miami, Nextech’s bringing the heat.