Dr. Michael Edwards is a board certified plastic surgeon, a lifelong learner, a leader, and a longtime champion of patient education. For those who believe delivering the best possible consultation is the single most important factor for practice success, hear Dr. Edwards’ essential advice, including: How to truly listen to patients and not just wait to speak The first thing you should do before you invest in technology or software Why patient safety should always be a top priority The importance of including staff in training and implementation of anything new

Providing excellent healthcare improves a patient’s health today. Empowering patients to play a more active role in their own health journey while delivering quality care enhances well-being for years to come.

Consistent social media marketing can unlock more visibility and revenue for your aesthetic practice or med spa.

It is estimated that every day the average adult makes about 35,000 remotely conscious decisions each day.1 Some decisions are big. Others are small and almost done subconsciously or out of habit. The decision to have cosmetic surgery or LASIK is a big one and can have life-changing outcomes. It’s important for practices to understand that all along a patient’s journey with you and your team, they are making decisions. So, how can you help them decide they want to move forward with the treatment, procedure, or surgery and want you to help them?

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.