Plastic surgery has been experiencing a rather prosperous period in recent years. This surge first began in late 2020, as online meetings and interactions brought on by the pandemic led many people to wish to have procedures that would allow them to be more photogenic for such video interactions. This sudden surge in cosmetics procedures came to be known as the “Zoom Boom” and continued well into 2021.

Do you know what time it is? It’s turkey time, people! (Apologies to the vegetarians out there). But yes, Thanksgiving is upon us once again. As per tradition, this is the time of year when we consider the things for which we are most thankful (and spend a whole day eating ourselves into food comas and then the brave or mad among us choose to go out the next day for an annual shopping event with its own casualty rate). And this Thanksgiving there are certainly a lot of things to be thankful for—we aren’t locked up in our houses like we were last year, COVID vaccines are widely available, new episodes of Dexter are back on Showtime, and it looks like we will be able to openly travel this holiday season (and on that note, if you do travel, please be kind to airline personnel).

The rise of social media has moved a lot of human interaction online, allowing us to reach each other without having ever met. For Ophthalmology practices, this means referrals are no longer something that come mostly from other ophthalmologists/physicians, as they traditionally have in the past. The truth is the vast majority of Ophthalmology practices are already aware that they need to be using social media and are currently using it. The question is whether or not they are using it properly.

It is safe to say that 2020 was a difficult year for a lot of people, financially and otherwise. When it comes to increased financial responsibility for healthcare, it was an especially difficult year for most patients. According to new research, the average consumer spent considerably more money on healthcare than they did only a few short years ago. This trend of increased financial burden on patients is likely going to continue in 2021 and will be further exacerbated by higher healthcare prices.

According to a recent study, the number of in-person outpatient visits declined by nearly 60 percent in 2020. While there has been a small rebound in the first quarter of 2021, some practices are still struggling to get their patient volumes back to pre-pandemic levels. Telehealth has been able to help fill some of the gaps, but it is simply not enough to consider things as being back to “business as usual.” As vaccines roll out, however, now is a golden opportunity to begin new efforts to invite patients to return to in-person care as well as to invite new patients to your practice.

Even the most well-established practice can struggle to find ways to grow their business and acquire more patients. Oftentimes, this is due to budgetary constraints, especially in a market where profit margins can be thin and even more so for practices that are already overextended with new investments. However, there are plenty of ways to grow your practice without breaking the bank. In this blog, we will go over a number of cost-effective measures that you can employ to help grow your business.

Millennials and Gen Z are often mistakenly blamed for “killing industries“ as well as wrongly accused of being disconnected and self-absorbed. If you look at the facts, however, you will see that none of these stereotypes are accurate about the majority of today’s younger generations. In all honesty, they are struggling in the face of an uncertain future while stuck with stagnant wages that have long lagged behind the rate of inflation. The truth is that they aren’t intentionally “killing industries.” For the most part, they simply do not have as much disposable income as older generations such as Baby Boomers and Generation X.

A lack of patient loyalty could be costing your practice more than you might think. According to one study, a patient leaving due to dissatisfaction can result in a financial loss of $200,000 over the life of a practice. The same study also found that one in eight patients claimed they had left their healthcare provider in the last year, and that one in three were planning to leave their current providers sometime in the next two years. In a healthcare marketplace where consumers have taken more control of their healthcare choices, it can be easier than ever to lose patients due to a poor patient experience.