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Nextech Blog

The latest news and information regarding electronic medical records, practice management software, HIPAA, and security from Nextech.

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Patient Engagement | Payments

By: Nextech
February 19th, 2024

It is estimated that every day the average adult makes about 35,000 remotely conscious decisions each day.1 Some decisions are big. Others are small and almost done subconsciously or out of habit. The decision to have cosmetic surgery or LASIK is a big one and can have life-changing outcomes. It’s important for practices to understand that all along a patient’s journey with you and your team, they are making decisions. So, how can you help them decide they want to move forward with the treatment, procedure, or surgery and want you to help them?

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Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa

By: Robin Ntoh
February 8th, 2024

We’ve reached a point in time where patients from five generations will be walking into your aesthetics practice. Their preferred treatments, communication styles, and ideal experiences vary greatly. Younger generations crave a digital, efficient experience while older generations may struggle if there’s too much technology to navigate.

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Plastic Surgery | Patient Engagement | Dermatology | Aesthetics | med spa

By: Robin Ntoh
January 19th, 2024

When deciding which of the five generations of aesthetics patients would be most receptive to your marketing, the youngest one may not be the obvious choice. But thanks to TikTok trends and the normalization of aesthetic procedures by celebrities and influencers, Generation Z is obsessed with all manner of cosmetic treatments.

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Plastic Surgery | Patient Engagement | Dermatology | med spa

By: Robin Ntoh
January 9th, 2024

Five generations of patients will book aesthetic treatments in 2024. Beyond their interest in aesthetics, they don’t have a lot in common. Older generations want an in-person or over-the-phone experience whereas younger generations might not have a voicemail set up on their cellphone. Despite these differences, the right technologies can help your practice delight all five generations.

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Plastic Surgery | Patient Engagement | Dermatology | med spa

By: Robin Ntoh
December 19th, 2023

Baby boomers didn’t start the fire, but they are a defining generation. Of the five generations alive today, boomers dictate much of the economy and are frequent visitors to aesthetic practices. Because of this, it’s important to understand the relationship between baby boomers and aesthetic treatment.

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Ophthalmology | Plastic Surgery | Patient Engagement | Marketing | Dermatology | Healthcare Technology | Features

By: Nextech
May 24th, 2022

Summer is almost here and the newest features and enhancements are coming to Nextech’s suite of EHR and Practice Management solutions. Whether you’re a current client relaxing by the pool or a practice thinking about hitting the road on a new adventure, these updates are designed to put you in the driver’s seat and take the wheel of your practice.

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Plastic Surgery | Patient Engagement | Healthcare Technology

By: Nextech
April 7th, 2022

Plastic surgery has been experiencing a rather prosperous period in recent years. This surge first began in late 2020, as online meetings and interactions brought on by the pandemic led many people to wish to have procedures that would allow them to be more photogenic for such video interactions. This sudden surge in cosmetics procedures came to be known as the “Zoom Boom” and continued well into 2021.

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Plastic Surgery | Patient Engagement | Healthcare Technology

By: Antony Reddington
November 30th, 2021

Lead management remains a problem area for many small to medium-sized practices. Whether due to time constraints or a lack of best practices, poor lead response times can cost a practice when it comes to gaining new patients. Consider the following statistics: