Summer is almost here and the newest features and enhancements are coming to Nextech’s suite of EHR and Practice Management solutions. Whether you’re a current client relaxing by the pool or a practice thinking about hitting the road on a new adventure, these updates are designed to put you in the driver’s seat and take the wheel of your practice.

Plastic surgery has been experiencing a rather prosperous period in recent years. This surge first began in late 2020, as online meetings and interactions brought on by the pandemic led many people to wish to have procedures that would allow them to be more photogenic for such video interactions. This sudden surge in cosmetics procedures came to be known as the “Zoom Boom” and continued well into 2021.

In the last week of October 2021, the U.S. Food and Drug Administration (FDA) announced a number of new actions intended to strengthen communication regarding breast implants. Additionally, these new measures are meant to help patients who are considering undergoing breast implant procedures in making informed decisions while also improving patient safety.

Although having a comprehensive marketing plan is vital to attract patients to a practice, if the appointment scheduling process is clunky and/or error-prone, it can be a turn off to patients and leave a poor impression before the individual even walks through the door. Providing the optimal patient experience is a key trend among plastic surgery practices as they aim to meet the demands of rising consumerism. Here are three strategies to make sure scheduling reinforces a good reputation.

When aiming to boost and sustain patient traffic into a plastic surgery practice, the need for a strong marketing strategy is an important trend to embrace. Without a defined approach to promoting a practice, an organization can flounder, offering last-minute sales and discounts that can miss the mark. It can also under-communicate how the practice values patients and wants to partner with them to enhance their health and appearance. Here are three essential elements in an effective marketing effort:

Attracting and retaining patients is a constant priority for physicians, and plastic surgeons are no exception. Without a focused strategy for drawing patients into a practice, organizations can experience slow periods, retention problems and a lack of repeat business that can all impact revenue flow. How does this affect you?

Plastic Surgery practices, especially those focused on cosmetic procedures, understand the effect patient engagement can have on practice growth. Due to the shift in demand from reconstructive to elective treatments, which results in increased patient out-of-pocket spending, cosmetic surgery practices must ensure a positive patient experience in order to increase retention and referrals. According to a British study, a better patient experience is associated with increased engagement and clinical efficacy.

When consumers make virtually any purchase, the final choice is most often driven by price. They’ll also want quality, suitability for purpose, etc., but once those criteria are satisfied, price can determine where the purchase is made. This has not traditionally been the case with health care.